UNLOCKING THE PRACTICAL TACTICAL LOGO

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d frugal lifestyle dovetails nicely with our concept of self-reliance and resilience, built into daily life through activities like homesteading. Spartan boys were subjected to austere Practical-Tactical WHT

Every grand venture starts with a brilliant vision. In the case of Practical Tactical, the crystallization of that vision is our logo. We wanted it to say everything without us saying anything. It had to be inspirational and project strength at the same time. It had to be crisp, clean and concise. In the end, we believe we got it just right.

Practical Tactical LOGO:

Two colors: black and white

Two components: cardinal points and the helmet of a Spartan warrior

The crisp contrast of the colors points to the simplicity of the goals and the message, and each component represents a part of the core mission with the cardinal points encasing the helmet to tie the story of the image together. Let’s break it down.

com·pass
[kuhm-puhs] noun
1. an instrument for determining directions, as by means of a freely rotating magnetized needle that indicates magnetic north.

What is more practical than a compass? You have to know where you’re going before you need to bother with how you’re going get there. The cardinal points were the obvious part of our imagery puzzle.

The rest of the logo took a little more consideration. In the end we decided to go with the iconic helmet of the Spartan warrior. Why? Admittedly, there are parts of the history of Sparta and its legendary warrior class that do not fall in line with our mission or our goals, but there are many that do. In the end, there were more hits than misses and the decision was made.

Spartans were the living exemplars of such core values as duty, discipline, the nobility of arms in a cause worth dying for, sacrificing the individual for the greater good of the community (illustrated by their role in the battle of Thermopylae), and the triumph of will over seemingly insuperable obstacles–qualities that today are frequently believed to signify the ultimate heroism.

The Spartans ~ Paul Cartledge

The description Cartledge put forth in his wonderful history serves as the perfect descriptor for what we feel preparedness is all about and what we hope to represent through our efforts with Practical Tactical. As we look at living a life of preparedness, you see the same values of duty, discipline, belief in a cause worthy of the ultimate sacrifice for those we care about, sacrifice for our community and a triumph of will against all odds as we face down the challenges of always being ready in a perilous world. A Spartan was taught that loyalty to the state came before everything else. This fits well with our principle of devotion to family, group or team. We also pull from the meaning of the word “spartan” itself. The idea of a simple anconditions from a very early age and were challenged physically, mentally and forced to become skilled at doing whatever it took to survive. This speaks to training, testing your skills and the development of the survival mindset. All pillars of the Practical Tactical philosophy. The militarization of the Spartans shaped them into skilled fighters. The bedrock for the success of the Spartan war machine was the phalanx formation, in which the army worked as a unit and made coordinated maneuvers. No one soldier was considered superior to another. This speaks to the Practical Tactical core value of teamwork. No one can know it or do it all when it comes to preparedness and we need to have a team of trusted friends or family members to help us achieve our preparedness goals.

We hope this brings clarity to the concept of Practical Tactical for you. After all, you are why we are here. Thank you for your support and keep up the good work!

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